In a bid to equip our team with research tools such as the Pakistan Pharmaceutical Index (PKPI) and to develop an understanding of the implementation of these tools to formulate an effective brand strategy, Don Valley’s training department recently held a workshop in collaboration with IQVIA (IMS). IQVIA, formerly Quintiles and IMS Health, Inc., is an American multinational company serving the combined industries of health information technology and clinical research. It is a provider of biopharmaceutical development and commercial outsourcing services, focused primarily on Phase I-IV clinical trials and associated laboratory and analytical services, including consulting services. It has a network of more than 58,000 employees in more than 100 countries. As of 2017, IQVIA was reported to be one of the world’s largest contract research organizations.
